.png)
User Growth Tripled in 4 Months
Client:
Fitness App Startup
Industry:
Health & Technology
Goal
Triple the user base within 4 months through a mix of organic and paid growth strategies, while keeping acquisition costs low.
The Problem: Slow Initial User Acquisition
The app had a strong product but was struggling to gain traction in a crowded market. Organic installs were low, and previous ad campaigns delivered high costs per acquisition with little long-term user retention.
OUR STRATEGY: AGGRESSIVE YET SUSTAINABLE GROWTH PLAN
Step 1: Product-market Fit Refinement
- Conducted user surveys and onboarding feedback sessions to fine-tune messaging and feature highlights.
- Positioned the app uniquely around convenience, community, and visible fitness results.
Step 2: Amplified Organic Visibility
- Launched influencer partnerships, ambassador programs, and viral challenges on Instagram and TikTok.
- Optimized App Store and Google Play listings with new keywords, screenshots, and video previews (ASO).
Step 3: Performance-driven Paid Campaigns
- Rolled out highly targeted Facebook, Instagram, and YouTube ads focused on trial downloads and conversions.
- Continuously tested creatives and audience segments to optimize for the lowest possible CPA (Cost Per Acquisition).
Step 4: User Referral Program Launch
- Introduced a "Refer a Friend" program rewarding both referrer and referee with premium perks.
- Built a viral loop into the app's core features to incentivize sharing.
User Growth Tripled In Just 4 Months
- 3X Increase in Total App Users
- 55% Reduction in Customer Acquisition Costs (CAC)
- 2X Increase in Organic Downloads
- 70% Boost in Daily Active Users (DAU)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)