.png)
From Zero to 100K Followers
Client:
Eco-Friendly Fashion Brand
Industry:
Apparel & Sustainability
Goal
Build a highly engaged social media audience from scratch, reaching 100,000 followers in under a year to drive brand visibility and loyalty.
The Problem: No Social Presence
The client was a new brand entering a highly competitive space without any social media following or brand recognition. They needed to establish credibility, engage a target audience, and grow rapidly without relying solely on paid ads.
OUR STRATEGY: ORGANIC-FIRST SOCIAL GROWTH ENGINE
Step 1: Audience & Content Strategy
- Identified core audience interests, trends, and platform behaviors.
- Developed a tailored content calendar focused on storytelling, education, and community building.
Step 2: High-impact Content Creation
- Produced a mix of viral video reels, behind-the-scenes content, eco-education posts, and influencer collaborations.
- Leveraged trending challenges, user-generated content, and authentic brand storytelling.
Step 3: Platform-specific Growth Tactics
- Optimized posting schedules, hashtags, and engagement tactics specific to Instagram, TikTok, and Pinterest.
- Actively engaged with followers through comments, DMs, and strategic collaborations.
Step 4: Micro-influencer Amplification
- Partnered with eco-conscious micro-influencers for authentic brand endorsements.
- Focused on building a network effect through cross-promotions and community shoutouts.
From Zero To 100k Followers In 10 Months
- 100K+ Followers Across Instagram & TikTok
- 7M Organic Impressions
- 3X Higher Engagement Rate than Industry Benchmark
- 25% Increase in Website Traffic from Social Channels
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)