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70% More Bookings Through Social
Client:
Boutique Travel Agency
Industry:
Travel & Hospitality
Goal
Increase direct bookings by 70% through strategic social media marketing, reducing dependency on third-party platforms.
The Problem: Low Conversion From Social Media
While the client maintained active social media profiles, their posts were not translating into actual bookings. There was a disconnect between content engagement and customer action, resulting in missed revenue opportunities.
OUR STRATEGY: CONVERSION-FOCUSED SOCIAL CAMPAIGNS
Step 1: Customer Journey Mapping
- Analyzed the complete booking path from social interaction to conversion.
- Identified friction points and opportunities for optimized call-to-actions.
Step 2: High-converting Content Creation
- Created visually stunning destination reels, client testimonial videos, and limited-time offer posts.
- Incorporated strong CTAs like “Book Now,” “Limited Availability,” and “Exclusive Packages.”
Step 3: Social Landing Page Optimization
- Built mobile-friendly, high-converting landing pages linked directly from social media bios and posts.
- Reduced steps to booking with simple inquiry forms and calendar integrations.
Step 4: Retargeting & Follow-up Automation
- Launched retargeting ads for users who engaged with content but didn’t book.
- Implemented DM automation to instantly answer FAQs and guide users to booking pages.
70% More Bookings Through Social In Just 5 Months
- 70% Increase in Direct Bookings from Social Media
- 50% Boost in Website Traffic from Social Channels
- 35% Higher Conversion Rates on Landing Pages
- 2X Increase in Instagram Story Swipe-Ups and Link Clicks
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