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5X Sales Growth in 6 Months
Client:
Consumer Electronics Brand
Industry:
Technology & Gadgets
Goal
Multiply sales volume by 5X over 6 months through strategic digital initiatives and targeted customer acquisition.
The Problem: Stagnant Sales Growth
Despite offering innovative products, the client struggled with flat sales, low repeat customers, and limited brand awareness. Their previous marketing efforts lacked precise audience targeting and effective conversion strategies.
OUR STRATEGY: FULL-FUNNEL GROWTH MARKETING
Step 1: Deep Customer Insights
- Conducted detailed customer persona development through surveys, interviews, and purchase data analysis.
- Identified key triggers and barriers to purchase for different audience segments.
Step 2: Website & Funnel Optimization
- Revamped website UX/UI to streamline product discovery and checkout process.
- Introduced limited-time offers, bundled deals, and upsell opportunities to increase AOV (Average Order Value).
Step 3: Omnichannel Paid Media Campaigns
- Launched segmented advertising campaigns across Google, Facebook, Instagram, and YouTube.
- Tailored creatives and messaging to each platform and audience segment for maximum engagement.
Step 4: Retention & Loyalty Initiatives
- Deployed email and SMS marketing flows focused on post-purchase engagement, loyalty rewards, and personalized offers.
- Encouraged user-generated content and reviews to build brand credibility.
5x Sales Growth In Just 6 Months
- 5X Increase in Monthly Sales Revenue
- 3X Growth in Customer Lifetime Value (CLV)
- 65% Increase in Email & SMS Subscriber Base
- 80% Higher Conversion Rates on Retargeted Campaigns
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