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400% ROI on Paid Social Campaigns
Client:
Health & Wellness Brand
Industry:
Wellness & Lifestyle
Goal
Maximize return on ad spend (ROAS) and drive qualified leads.
The Problem: Underperforming Social Ads
Despite regular ad spending, the client struggled with low engagement, poor conversion rates, and an unsatisfactory ROI. Their existing campaigns lacked proper targeting and optimization, leading to wasted ad spend.
OUR STRATEGY: PRECISION-DRIVEN PAID SOCIAL CAMPAIGNS
Step 1: Deep-Dive Analysis
- Audited past ad performance and audience insights.
- Identified gaps in targeting and creative messaging.
Step 2: Audience Segmentation
- Created custom audience profiles based on behavior, demographics, and purchasing intent.
- Implemented retargeting for high-intent users and lookalike audiences.
Step 3: Data-Driven Ad Optimization
- Launched A/B tests for creative, copy, and calls-to-action.
- Optimized for cost-efficient conversions using real-time analytics.
Step 4: Multi-Platform Expansion
- Executed campaigns across Facebook, Instagram, and TikTok to capture a broader audience.
400% ROI in Just 3 Months
- 400% Increase in Return on Ad Spend (ROAS)
- 120% Boost in Lead Generation
- 45% Reduction in Cost-Per-Click (CPC)
- 3X Higher Engagement on Social Platforms
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