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250% Increase in Organic Reach
Client:
Plant-Based Food Company
Industry:
Food & Beverage
Goal
Boost organic reach on social media platforms by 250% to strengthen brand presence and drive customer engagement without increasing ad spend.
The Problem: Limited Organic Visibility
Despite consistent posting, the client’s organic reach was stagnant, resulting in low engagement and minimal new audience growth. Their content lacked the virality and optimization needed to thrive in today's fast-paced social media environment.
OUR STRATEGY: ORGANIC CONTENT OPTIMIZATION & COMMUNITY BUILDING
Step 1: Content Audit & Analytics Review
- Analyzed past content performance to identify top-performing formats and gaps.
- Mapped content themes to audience interests and trending topics.
Step 2: Creative Content Refresh
- Produced a mix of educational posts, recipe videos, relatable memes, and sustainability tips to drive shares and saves.
- Focused on authenticity, storytelling, and highly visual formats optimized for each platform.
Step 3: Strategic Posting & Seo For Social
- Optimized captions, hashtags, and posting times based on platform-specific algorithms.
- Leveraged social SEO techniques to appear in search results and recommended feeds.
Step 4: Community-driven Engagement
- Prioritized two-way conversations through comments, polls, and AMAs (Ask Me Anything sessions).
- Encouraged user-generated content with brand challenges and giveaways.
250% Organic Reach Growth In Just 4 Months
- 250% Increase in Organic Reach
- 180% Growth in Engagement Rate
- 120% Increase in Follower Growth via Organic Channels
- 40% More Website Traffic Attributed to Social Referrals
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